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For those that read this blog regularly (aside from my dog), you know I’m pretty quick to slap Apple about. They are arguably the finest technology company around, but not as imperfect as the media would have us believe (or, as their products actually are – I’m a big user…).

One of the things I do love about Apple is their willingness to celebrate the heroes. They did this on the sad passing of Rossa Parks, turning their home page into a memorial of sorts. The cynic might say that this is all about traffic, clicks, SEO… yeah, yeah, yeah…. But this is the most prescious and valuable "real-estate" Apple owns. And it isn’t blind – click on it and you get to a memorial. And, they link out to the National Civil Rights Museum.

Mike points
to this not being the first time Apple has done this.

Tags: Apple. PR. Participatory Communications. Public Relations.

2 Responses

  1. By Marketing Headhunter on October 28th, 2005 at 6:20 am

    This is the first I’m hearing about Rosa Parks’ passing. Of course, the cynic will say that my comment here is about clicks, etc (it isn’t), but recently I heard an amazing story about Rosa Parks which I recount at:

    As usual, Andy, thanks for the nice post. Your blog’s a regular read for me.

  2. By Jon on October 28th, 2005 at 10:50 am

    It is a great tribute from Apple. Interesting note, though. There isn’t even any word of Ms. Parks passing on the National Civil Rights Museum home page. There is a news section, but no real news there.

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