Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for the ‘Technology’ Category

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A Great Message For Kiwi Companies

Are you an exporter or a global company? It’s a subtle but very important difference. NZ tech companies have been confused on this one for too long.

Brand NZ does little for the NZ technology enterprise, so trying to derive some advantage in our clean, green, pure image is a waste of time. If anything it reinforces distance, remoteness and high cost. That’s not to say those values don’t work for our dominant industries – like agriculture and vodka production.

Don’t get me wrong, there is lots to love about being a NZ company with a bunch of dedicated Kiwis powered by Kiwi values.  But that doesn’t mean you need to feature it.

At the end of the day, what we export in tech doesn’t weigh nearly as much – often it’s lighter than air. And more than often, while the IP is generated in NZ, the product is normally made in all the usual places. We in effect export ideas to people who make things for us and then export them to our customers who in term export the final product to their customer. You get them idea, if we are all exporters, why make the point?

Al Munroe of Next Window hits this on the head:

"It’s important that New Zealand start-ups see themselves as global companies, because it may sound good to be a leading high-tech exporter [in New Zealand] but to the rest of the world it sounds pretty naff," he said.

Monro said being a New Zealand exporter gave potential customers and investors overseas the impression that their focus and scale was at a low level.

"I rail against the term export," he said.

Asked how New Zealand start-ups could escape being categorised as lowly exporters, he said they needed to be careful how they positioned themselves.

"If you position yourself as an emerging global company, it sends a completely different message."

Next Window is poised to become to of NZ’s tech giants. (And they are a supplier to Dell.)

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Tracking News In Cyberspace

Interesting read from the NY Times on tracking news in Cyberspace. And more here.

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MORE BLOGGERS THAN PROGRAMMERS

Mark’s new column is worth a read

The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. That’s almost 2 million Americans getting paid by the word, the post, or the click — whether on their site or someone else’s. And that’s nearly half a million of whom it can be said, as Bob Dylan did of Hurricane Carter: "It’s my work he’d say, I do it for pay." 

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Missing From My BB

Looking at the new Blackberry App store it seems pretty impressive. Nice GUI, easy Nav, some good apps. For me the company behind the App store doesn’t get it though… Some things I wish my Blackberry with it’s new App Store had…

  1. Affordable apps. Surprised at how many are at $4.99
  2. Missing apps. On the phone. That should be free. Like an effective world-clock. Duh. You sell to business travelers.
  3. iTunes. Yes. iTunes. I’m tired of multiple music systems. Just give me iTunes.

What else is missing… ?

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Productivity Boosters

Couple of little boosters here:

  1. If you are using OneNote – and you should be – hitting the Windows+S key will activate a screen capture. Highlight the area you would like to capture and it will drop it into your notebook.
  2. Download Canvas for OneNote from Microsoft Labs. If you have a big monitor this is a great way to access and arrange your notes.
  3. Download “Do Not Disturb” for Outlook and do away with pesky emails while you try to focus on a task at hand.