Everything ‘Reputation Management’

Tracking News In Cyberspace August_5th

Marketing Measurement, Reputation Management, Technology

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Interesting read from the NY Times on tracking news in Cyberspace. And more here.

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The Naked CEO March_26th

Particpatory Comms, Reputation Management

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This great piece on the value of transparency and pretty much a must read for communicators. Clive’s blog is worth a look as well.
As with most pieces on the rise of blogging and participatory media, Clive can’t help but take a swing at PR folks and their craft. This marrs the story with causal assumptions. [...]

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Dialogue-Driven Communications March_1st

Blogs + Wikis + Podcasts, Messaging, Pure PR, Reputation Management

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Great story in AdAge this morning on P&G moving to dialogue-driven communications. They get that it’s no longer about “telling and selling”.
Procter & Gamble’s Jim Stengel described a major cultural shift that is turning the world’s largest marketer into a starter of conversations and a solver of consumers’ problems rather than a one-way communicator. “It’s [...]

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Ten Things To Track… August_17th

Reputation Management

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Seems that “ten things” is a sure way to attract eyeballs and this one is no exception. A terrific post on “Ten Things You Should Be Monitoring“.

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The Power Of Recommendation… June_7th

Communities, Particpatory Comms, Pure PR, Reputation Management

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Sun CEO Schwartz points to a terrific move they are making:
“Which is why you’ll see something very interesting next week start to appear on Sun’s web pages and throughout our our on-line store. You’ll start to see product reviews written by users. You’ll see user defined ratings, right on our products. Just like book or [...]

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Blogs Give Employees An External Voice March_25th

Blogs + Wikis + Podcasts, Reputation Management

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And there is no better example than this:

People need to be fired and moved out of Microsoft today. Where’s the freakin’ accountability?

InformationWeek picks-up on the story and gives it some legs. 350+ comments later.

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Aftermail January_5th

Reputation Management

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Aftermail – a really hot NZ software company was just acquired by Quest Software.
Congrats to Rod & the team.
You didn’t just build a great product, you built a great company.

“With the support and brand strength of Quest, our leading-edge technology
and our aligned visions, we see this acquisition as a way of accelerating our
growth as a [...]

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Time For NZ To Wake Up As Well… November_18th

Kiwi Stuff, Link Love, Reputation Management

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BusinessWeek reports that Silicon Valley CEOs are issuing a wake-up call to America. The same call needs to be issued in NZ. One of the central gating factors is broadband – which is  a critical innovation enabler. It’s just too expensive. It just takes too long to get installed. And once you’ve got it, punitive [...]

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For Kiwis In the Bay Area… July_11th

Reputation Management

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Kia Ora! In a little over a month, Maori Art Meets America – here in San Francisco. Save these dates:

August 4. Dawn: Ceremonial waka arrival into San Francisco harbor followed by a reception that evening at Yerba Buena Center for the Arts.
August 5-14: Yerba Buena Center for the Arts Forum ( 701 Mission Street @ [...]

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Ralph moves on June_14th

Reputation Management

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Not one for all you Americans but, Air NZ’s chief exec is off to run Commonwealth Bank of Australia. What Welch is to the US, Norris is to NZ. He’s a genius. Time to by shares in Commonwealth Bank… I suspect we will see him running a major American bank one day. What he did [...]

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