Everything ‘Pure PR’

soundbite journalisim March_5th

Pure PR, Social Media

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Warren Buffett’s letter to shareholders nails the idea of "sound-bite journalism".
Last year we saw, in one instance, how sound-bite reporting can go wrong. Among the 12,830 words in the annual letter was this sentence: “We are certain, for example, that the economy will be in shambles throughout 2009 – and probably well beyond – but [...]

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THe New Communications Playbook January_13th

Pure PR

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Having been in communications for much of my career it is rare to see any company communicate with courage. So often intent is made opaque by murky language and hyperbole. Corporate word bingo can be played off most announcements. But not Google’s yesterday.
Google’s move last night ushers in a new order in communications. Protocols and [...]

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NZ Govt Targets PR Jobs… March_26th

Pure PR

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Purely a PR move? Lets see how well these functions function without communicators… What seems to have been overlooked here is whether the PR jobs have increased or decreased proportionally to other roles…

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PR 101 Rule #1 December_21st

Pure PR

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When a crisis occurs, your CEO or Chairman needs to show-up. Really. Continental crashed at Denver last night. Their Chairman was on the replacement flight. Good Move.

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You Moofer November_13th

Pure PR

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Are you a moofer?
moofer – a mobile out of office worker – ie. someone who works away from a fixed workplace, via Blackberry/laptop/wi-fi etc. (also verbal noun, moofing)…

Some other great words here… Personally, I’d love more topless meetings…

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Moderating comments… August_19th

Pure PR, Reads & Feeds, Web 2.0

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Here’s how the New York Times moderates comments… Marci Alboher, NYT blogger, explains her responsibility — here is the Times’ official policy.

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the changing newsroom July_21st

Media, Pure PR

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Great piece on the changing newsroom.
The newsroom staff producing the paper is also smaller, younger, more tech-savvy, and more oriented to serving the demands of both print and the web. The staff also is under greater pressure, has less institutional memory, less knowledge of the community, of how to gather news and the history [...]

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hacks’s flacks take a whack July_7th

Media, Pure PR

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When Fox News Is the Story: “Once the public relations apparatus at Fox News is engaged, there will be the calls to my editors, keening (and sometimes threatening) e-mail messages, and my requests for interviews will quickly turn into depositions about my intent or who else I am talking to. And if all that stuff [...]

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help a reporter…. March_24th

Pure PR

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Interesting idea for using Facebook to connect reporters and sources.
Several months ago, I wrote about the clever Facebook page, “Help a Reporter,” put up by the publicist, Peter Shankman, where he shared requests from reporters looking for sources with his large group of Facebook friends. He did it to be of service to journalists, presumably [...]

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On Rumors March_19th

Pure PR

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Frank has an interesting post on Farhad Manjoo’s article which looks killing a rumor.  Something I deal with everyday… He has these tips:

Have effective monitoring in place, both for the mainstream media and the social media.
Establish a way for communicating to the relevant audiences quickly. Starbucks has an interesting approach. Seriously, building a blog [...]

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