Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for the ‘Presentations’ Category

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PRSA Presentation…

A couple of weeks ago I gave a presentation at PRSA’s technology conference in NY. I’ve divided the presentation into Part One and Part Two to ease the download process. EPIC – The Evolving Personalized Information Construct – is over here.

Let me know if you have questions.

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New Version Of Epic…

You can get a copy here.

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Best Practices In Corporate Communications

My second measurement presentation of the week is now posted. This is a shorter version of the keynote I delivered on Monday – you can download that here.

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On Measurement…

Thanks for all the great questions during my presentation on measurement at the Media Relations 2005 Conference today. Here’s a copy of of my preso on iDisk. iDisk can be a little unreliable so you might also want to try here (sorry for all the silly XDrive log-on stuff).

Drop me an email with other questions or if you have trouble downloading this.

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Back In Town… Educause

…after ten days in NZ. Spoke at a great conference – Educause – on the impact participatory communications is having on society. Also had a chance to chat to students at Dilworth and the University of Auckland. Fantastic trip. Thanks to Janet, Stephen, Lynda and Sue at the University of Auckland for making the trip so worthwhile.

Another  UPDATE:: James over at IncSub has kindly given us some space so, the presentation is here and EPIC loads here.  

UPDATE:: I’ve added another copy of the preso and EPIC to my iDisk. You can find the docs in my Educause folders. I’ve kept a copy up on my X-Drive. Sorry to those of you having trouble accessing both.

NZ is just an incredible place with a really unfair excess of great food, wine and people. Brilliant!

I’ve also posted some photos for the Whanau to the left.

Indulgences-Coffee