Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for the ‘Money’ Category

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Smart Guy, Smart Advice…

Andrew Tobias has some great advice for navigating through the current financial maelstrom.

This via Zen Habits is smart stuff:

  • Andrew Tobias suggests a simple three-step budget: Destroy all of your credit cards. Invest 20% of all that you earn (and never touch it). Live on the remaining 80%, no matter what.
  • Elizabeth Warren’s balanced money formula is outstanding. It’s the budget I use. Allocate 20% of your after-tax income for savings (or debt reduction), 50% for needs, and the remaining 30% for wants.
  • If you crave a little more complexity, try the 60% solution from Richard Jenkins at MSN Money. He says spend 20% of your pre-tax income on savings (half for retirement, half for long-term savings or debt), 60% to committed expenses, 10% to irregular expenses, and 10% for fun.

And I liked this quote: “There are times where you can afford to redecorate your house, and there are times when you need to focus on rebuilding its foundation.  Today, we have to focus on foundations.” – Barack Obama, Thursday, February 26, 2009.

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