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Archive for the ‘Business’ Category

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Big Thinking for Business

We recently launches our Business channel on YouTube. Early days yet but go take a look at let me know your thoughts.

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Chris has a great response to The Economist on free models. I’ve long argued that free often gets misread as literally free. (the comments are worth reading)

Every customer comes with a cost. Rather than pay to market to you and obtain revenue now, instead I choose little or no marketing or distribution cost, focusing instead on the belief that you will pay for the product later. These freemium models are all round us. Google is doing it with Picasa. Flickr with FlickrPro.

There are those that also believe that, if you believe, you will pay. CC Cleaner is a great example. Terrific free utility for Windows. You pay to support the product if you think it is worth it. And its worth it. They are essentially monetizing a percent of their customer base that has a conscience or real enthusiasm for what they are doing.

Also worth a read is this survey of free business models online. More links here….

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Penn On Professional Job Losses

Interesting column from Mark Penn on the impact of the recession on professional jobs. He makes a good point here:

“We are totally unprepared for this new phenomenon. We have safety nets for the chronically unemployed, for the fast-food workers let go (oddly they may be the only ones keeping their jobs in this recession), and for the manufacturing plants that have been shuttered. The stimulus will create construction jobs galore. But we have nothing for the tens of thousands of displaced advertising creatives and newspaper writers and editors that are among the newly unemployed. They can’t build roads — all they learned how to do was to write ads and draft editorials.”

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