Andy on Twitter

  • Great interview on AI And The Era Of The Digital Human ,
  • I pick up a new Samsung or Huawei phone and think "this is seriously good" Then I read Apple's announcements today… ,
  • Children of Men is my fave... The best 100 films of the 21st century, according to 177 film critics around the worl… ,
  • Why does my iPhone insist on auto capitalising place names? What on earth is it thinking. ,
  • Why matters more than ever... reduce the complexity, increase confidence, realise better outcomes… ,
  • This might impact the marketing budgets of big business but it really impacts the business of small business owners. ,
  • And the shakedown plays out in other ways, Google doesn’t let you target their trademarks - or even mention “Google… ,
  • Am bewildered how tech companies think "Dark Mode" is a compelling feature. Billions in R&D and what we came up wit… ,
  • Cadbury's brand purpose is just 'woke-washing' - continue to agree with Mark's comments... instead of talking about… ,
  • Couldn't agree more. And how about allowing fake review sites surface higher?Google's paid search ads are a 'shaked… ,
  • Well, thank goodness I have a 13" MacBook... MacBook ban: Qantas, Virgin Australia clamp down on Apple laptops ,
  • Let’s see if this team can redeem themselves. I suspect not. Not due to not having the best talent… ,
  • Great to see Jon and the team out with another game ,
  • A fair analysis of this awful ⁦@allblacksrugby⁩ team. How the coaches could get this so wrong is beyond me. Hansen’… ,
  • And big congrats to in winning the rugby championship,
  • Connect

Best Brands Outperform

Finally catching-up on some of the FTs that landed in the driveway this week. Interesting feature on branding and overall brand performance.

The challenge with charts like those below is they are used very liberally by marketing services providers to justify brand investment. It’s far more complex that the straight line between “good brands = more market value”. Many of the brands that outperform though invest little in traditional brand building and put their weight behind the fundamentals first – great customer service, amazing products and an experience that delights. You can call that good branding. But you can equally call that plain old fashioned good business.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]