Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
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  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
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  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
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Best Brands Outperform

Finally catching-up on some of the FTs that landed in the driveway this week. Interesting feature on branding and overall brand performance.

The challenge with charts like those below is they are used very liberally by marketing services providers to justify brand investment. It’s far more complex that the straight line between “good brands = more market value”. Many of the brands that outperform though invest little in traditional brand building and put their weight behind the fundamentals first – great customer service, amazing products and an experience that delights. You can call that good branding. But you can equally call that plain old fashioned good business.

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