Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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Why I Don’t Care…

That Google acquired Measure Map. Their home page sure looks pretty. But given I haven’t/can’t use it I don’t care – why all the buzz about something so little have experienced?

What I do care about though is integrated communications measurement – for that I’ll turn to the likes of Biz360. The ability to correlate performance across mediums, competitors, industries and topics is vital to getting a grip on marketing performance.

If Google imbeds Measure Map into it’s new reporting tools, that would be great. And then if they launch those new reporting tools, that will be greater. But if Biz360 can aggregate that reporting, that would be better.

And here is a whine, rather than Google running around making "interesting" acquisitions, I wish they would dramatically improve the utility and interface of their current reporting tools – the stuff in the public domain that the rest of us have to live with.

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