Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
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Loving Wikipaterns – Are you a Gnome or a Leech?

Patterns as a lens through which to look at your Wiki and its users is a very cool idea.

Over the years I’ve consulted to all shapes and kinds of organizations on social media – on ethe of the things that participating forces is the need for organizations to actually learn how to have a conversation. Within this notion is the need to understand the role you might be playing at any given point – and the role others are playing. This is where the “patterns” come in – things like:

  • People Pattern | Leech: A leech takes content out of the wiki and sends it to people another
    way, usually by email. This reduces peoples’ inclination to visit it,
    and potentially creates confusion because information is coming from
    multiple sources.
  • Adoption Pattern | Magnet: The magnet pattern involves having some content exclusively on the wiki to draw users to it.

Think about using Patterns to educate and manage your next Wiki or blog project – it will definitely help drive its success. Thanks to Mike for the pointer…

Speak Up — Add Your Thoughts

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