Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,

Archive for January, 2016

  • Connect

The Social Trap & Liquid Brands

 Social media is a trap – that’s the point. What many fail to appreciate is the consequence of the trap – once your in, the echo is so strong you don’t see or hear it. Speaking at a conference recently I called this the narrowing – where we think we are engaging in ever broader conversation because of all we are exposed to but in fact what we are exposed to is narrowing because the network of people posting are all alike.

But most people use social media not to unite, not to open their horizons wider, but on the contrary, to cut themselves a comfort zone where the only sounds they hear are the echoes of their own voice, where the only things they see are the reflections of their own face. Social media are very useful, they provide pleasure, but they are a trap. Zygmunt Bauman: “Social media are a trap”

When Bauman speaks of “liquid modernity” the same is true of our brands – they are, as he says of society, based on “all agreements are temporary, fleeting, and valid only until further notice”. Social media accelerates liquidity by empowering the network to refer, rate and comment at speed.

A fascinating read…

  • Connect

Transparency in SaaS

Interesting read on transparency in marketing. Transparency and radical honesty go hand-in-hand.

SaaS companies should be setting the benchmark for transparent reporting – already seeing the hybrid players (legacy software + SaaS) deliberately muddy the waters with all kinds of weird reporting and numbers. The great thing about being a pure SaaS marketer is that you always know how and where you stand. You can’t hide from the numbers.