A great observation and highly relevant as many contemplate the ridiculous notion of New Years resolutions:
I can only think seriously of trying to live up to an ideal, to improve myself, if I am split in two pieces. There must be a good “I” who is going to improve the bad “me.” “I,” who has the best intentions, will go to work on wayward “me,” and the tussle between the two will very much stress the difference between them. Consequently “I” will feel more separate than ever, and so merely increase the lonely and cut-off feelings which make “me” behave so badly. Alan Watts
My contribution to what will be I am sure a tsunami of predictions…
Marketers need to go beyond digital as a discrete discipline and view it as the foundation of modern marketing. This first and foremost necessitates a replatforming of marketing from spreadsheets, random tools, and vendor-specific technologies to a coherent platform from which marketing can be orchestrated. Marketing workflow, assets, performance analysis, and orchestration will all need to take place in the cloud if marketers are to compete. As marketers look to returns on these crucial investments, a new generation in marketing decision support systems will provide the insight into aggregate marketing performance, breaking them free of narrow and myopic ROI analysis.
Many of these apply across the financial services spectrum. Worth a read.
A terrific interview with Bezos.
His comments on innovation and strategy are hugely important. Persistence and addressing moments of customer doubt, desire and dissatisfaction (MODs) are central to the strategy. I’ve maintained for sometime now that the greatest digital businesses today – Amazon, Uber, Apple – and Xero – are all built on addressing fundamental MODs. And those that do all three, are unstoppable.
Loved his comments on managing shareholders. The learning that there isn’t a shareholder anymore than there is a customer. What businesses have to focus on is the institutions and shareholders that they seek to attract and are built to serve. It’s interesting that Amazon only meets with a few of the institutions that hold there stock, and only those that reflect the investing strategy Amazon seeks.
We all want to change something. Normally our consciousness of what we want to change is high.
We want to loose weight. Stop smoking. Get fit. Help those without homes. The list is long.
The challenge isn’t the change we seek, its the act of change. As humans we are particularly ill disciplined, generally directionless and of low awareness. The more we close the gap between the what and the how, the more effective we become at driving change. This requires we look at new systems for organising and orchestrating change.
Kathleen Sutcliffe – a Bloomberg distinguished professor at John Hopkins – summed it up nicely:
“Becoming more alert and aware, discerning when we need to make modifications, is what organizing is all about”