Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for October, 2013

  • Learned

The Worst Mascot Ever

Yep, here you have it. Fukuppy.

A mascot for Fukushima Industries, a manufacturer of refrigerators. Like all good mascot’s this one has responsibilities… like, “I fly around on my awesome wings, patrolling supermarket showcases and kitchen refrigerators. I can talk to vegetables, fruit, meat, and fish and can check on their health!”

  • Inspired

Five Recommended Reads This Week

  1. What’s wrong with the modern world… “The experience of each succeeding generation is so different from that of the previous one that there will be people to whom it seems that any connection of the key values of the past have been lost. As long as modernity lasts, days will feel to someone like the last days of humanity.
  2. The economics of the newspaper business
  3. The disciplined pursuit of less…. “When we really have clarity of purpose, it leads to success.”
  4. Accelerating product cycles
  5. UX and Obamacare… 
  • Loved

AutoComplete

Amazing advertising campaign highlighting how wide spread discrimination against women is. Again showing how Google can be used to understand humans – and ignite the social debate.

 

  • Connect

Why We Shop

Liked this from MuSigma

 

“Retailers would do well to realize that customers do not always shop to just acquire products. They often shop to gratify other deeper needs — a need to engage all five senses, to socialize and to commune, and at times to simply be out in public.”

  • Connect

Sharp As Shit

I wish I actually still got mail so I could use one of these. The branding made me chuckle… Small things I know…