Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for September, 2013

  • Connect

Martin JetPack

Great to see The Martin Jetpack getting covered on TechCrunch. They are getting some nice props in US media at the moment.

  • Connect

Power By Proxi & SurveyLab Attract

Kiwi companies PowerByProxi and SurveyLab have both attracted solid funding rounds from offshore investors. Both CEOs have put a ton of work into building quality ventures with strong prospects. Great to see Kiwi companies winning like this.

SurveyLab is backed by N08 Ventures of which I am a director.

  • Learned

Be Careful with User Feedback

This story on Nokia’s demise gets at the real issue behind why so many companies fail to innovate. They listen to users. It’s the one mistake Apple didn’t make. Nokia did, as told by its lead designer:

“That is a pain point for me, because by far they didn’t invent the touch screen phone, we had applications, we had internet phones, we had all that functionality . . . but all of our user testing pointed to the fact that no-one wanted touch phones.”

That feedback look then results in lack of urgency.

“We realised at Nokia that touch was increasingly important and were working towards doing it, but when a company is really busy holding on to what it has built, it is difficult to put enough of a push towards something so drastically new and engender urgency in it,” he says.

“Kudos to Apple though, they had absolutely nothing to lose by taking the risk of re-thinking the interface in such as way, as it was their introduction to the market.”

Indulgences-Coffee