Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for June, 2013

  • Inspired

It’s How You Feel That Matters

I’ve been talking a bit lately about the ultimate brand question. That one question you can ask of a brand to determine its worth. And it’s a simple one. How did the brand make you feel?

This lovely little video from Apple captures that.

  • Loved

6.10

Amazing footage of the AC boats. Skip to 6.10 to be blown-away – she’s up and out of the water and they are driving her airbourne. Just amazing.

  • Connect

Facebook Hashtag

The Hashtag is well down the path to ubiquitous marketing use. One hashtag, all platforms and a common brand meme. Like it.

“If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising … Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook.”

“Facebook and hashtags are two words social marketers absolutely must pay attention to,” Michael Lazerow, CMO Salesforce Marketing Cloud told USA Today. “The door is open for companies to better discover their customers’ immediate interests, creating the potential for increased real-time marketing based around ongoing pop culture, sports and other major events.”

Prior to the hashtag launch, Facebook also introduced sponsored, targeted posts in Newsfeed, another tid-bit of social ad prowess that it borrowed from Twitter. And we use the phrase “borrowed” pretty losely.

  • Connect

Smart Move By WPP & Twitter

WPP’s moves into “big data” are a potential source of competitive differentiation. While other agencies are attempting to do this, none are attempting to nail it down at a holding company level. The potential for WPP’s agencies to share the insights and develop cross silo discipline solutions could be very powerful.

In short, “We’ll have access to behavioural data that Twitter has developed, which will be available to our media planning and buying business, to Kantar, and to our public relations and public affairs businesses,” Sir Martin Sorrell, WPP’s chief executive, told the Financial Times. Dick Costolo, chief executive of Twitter, said “marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research”. “This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities,” he said.

While much of this data is available through third parties, getting that data into a consolidated useable form, and sharing across a network is a whole other matter. And doing it outside the confines of a media agency should broaden understanding of what the various holding companies can do with the data.

  • Inspired

Lovely Outdoor Campaign From IBM

You can see how it works here.

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