Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for November, 2012

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See your computer or tablet in a new light

Just got my new Gunnar glasses – presecription lens this time. They are amazing. Definitely make working on the computer so much better and easier on the eyes. And the look fantastic. If you spend more than a few hours a day in front of a big screen, you should take care of your eyes and see better by getting yourself some.

Thanks to Andrea over at Gunnar for looking after me. Love them!

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Quality vs. Quantity

Brilliantly right – fatigue is the enemy:

In fact, it’s not the number of hours we work that determines the value we create. Rather, it’s the quality of energy; we bring to the hours we work. By renewing regularly, it’s possible to get more done, in less time, at a higher level of quality, more sustainably. When we’re less fatigued, we’re not only less prey to negative emotions, we’re also more likely to access the positive ones we need to feel to perform at our best.

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Life’s Little Gems

Today mine was taking Sophia to meet Michael Leunig and have him sign his new and brilliant book. Made me smile ear to ear. Got one for you to Phil – a big thank-you for introducing me to Michael some 20 years ago.

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Stunning Photo Fact

Digital + Camera + Smartphone + Social = Awesome.

Instagram saw a new record set during Thanksgiving 2012 in the US: 10 million photos shared at a rate of 226 per second during the peak at 12:40PM PST. For several hours on Thursday, its users posted more than 200 photos about the American holiday every second.

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Why Does Thomas Keller run the best restaurants on earth?

A sense of urgency. From his kitchen: