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Archive for February, 2012

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Big Win For The CBA Social Team

 Commonwealth Bank, together won a Bronze 2012 Facebook Studio Award for Community Seeds.

This is a tremendous result given that there are only 11 winners from around the world – and we are the only Australian winner.

Thanks to all who worked on this.

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Continuous Learning

Loved this post from Leo on learning. I wonder what would happen if all of us built a learning plan and stuck to it. I’ve been learn math and wine via The Great Courses. Also learning about Sea Kayaking, which has involved a bit of swimming.

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Everything Old Is New Again


Loved this quote…

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Content Marketing

It’s real and it is here to stay. Good overview here.

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The Entrepreneurs Advantage

I love reading stories about Entrepreneurs. I’ve been one for parts of my life and have loved it. 

This story reminded me of one of the critical advantages Entrepreneurs have over the employee inside a big business – they are willing to sacrafice things close to them – their car in this case – to pursue the dream. Not something the average project owner of middle manager could or would do.

At the core of this is something I’ve seen in many Entrepreneurs – they totally grok the idea that for something to happen, something must stop. And that is what is missing from so many businesses. Most want to do more, with more. But not more by doing less of something.

Read the story till the end – you will see the other thing that makes so many Entrepreneurs great – they are passionate about their purpose as much as their product.

How do you respond to people who ask, “What’s the big deal? It’s just a drink”?

It is just a drink, but I think at the core of everything that is generic there can be something amazing. So you could take something like lasagna—why would I order a lasagna? But there is definitely a place to go where the lasagna will blow you away. It’s the same for ice cream, same for stout, same for whiskey. I think that engaging people with something as common as a cup of coffee, but making it amazing—how incredible that can be.


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The Daily Lark-5