Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for December, 2011

  • Connect

Scribefire

Since moving away from a Windows-based notebook and my much loved Livewriter I’ve been searching for a great blog-posting tool. The options on a Mac are pathetic or expensive. Recently I discovered Scribefire, and so far it’s a great tool for posting to a WordPress blog. One of the neater features asks if you’d like to post to other blogs at the same time, meaning with one click I can post to both WordPress and Typewriter.

  • Loved

One Work-Life Balance

Work-life balance is something I’ll write about more soon. In the meantime, I just stumbled across this quote that is thought-provoking:

“Every one of us can send emails on Sunday night, but how many of us know how to go to the movies on Monday afternoon? If you don’t know how to go to the movies from 2 to 4, you’re in trouble because you’ve just taken on something that unbalances life, but you haven’t rebalanced it with something else.”

Ricardo Semler

  • Learned

The Way To Make Coffee

Espresso, Intelligentsia from The D4D on Vimeo.

  • Connect

What Companies can Learn from Political Campaigns

Great read from Mark Penn. I particularly liked this thought:

Make it a Choice, not a referendum on you. Campaigns and consumer choices share one important thing in common: they are about alternatives, not ideals. Too often incumbent politicians and brands face a referendum on their policies even though the alternative remains untested. In these situations you have to make it a choice. 

  • Connect

CommBank Kaching is Here

Very excited that CommBank Kaching is now here. You can download from the iTunes store – for this version you will need to have CBA/NetBank account and also be in Australia. Lots more innovation coming from us in this space.

I’ve been using Kaching for the past month and is makes shopping a breeze. Simply tap and go with an iPhone and iCarte. Let us know how you find the experience.