Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for July, 2011

  • Connect

You Versus Sleep

Was reading these amazing stats that compare the average rider with a TDF rider. What was really staggering was the work to sleep ratio. Clear message that we all ignore too much – Performance requires sleep.

During the Tour, the pros average about 2 hours of sleep for every hour of racing.

  • Inspired

Site of The Week

The Brander… great collection of brand stories and curation of ideas. Like this story on Mother Denim and this one on Le Pain Quotidien.

  • Inspired

Time for Great Espresso

Flat whites, caps, lattes… whatever your taste you are going to need good kit. Let me be clear, those automatic machines with the little capsules make something but it isn’t coffee in the way you should experience and know coffee. Having exposed folks to a good flat white the next question is… “what do I need to make that… I want that… I want that every day…”.

I’m going to skip all the explanations and reasons and cut to the chase. This is a config for a home or small office. And I’ll expand on my thinking over time.

Continue

  • Loved

Pure Black Racing

Great piece in today’s NZ Herald on Greg and the team at Pure Black racing. Really terrific to see them doing so well.

Last week on the Tour de Beauce in Quebec, the team took their first international road stage win at a UCI event – the achievement heightened by the fact that there were three Pro-Continental teams in the field.

That followed a series of top 10 finishes and stage wins all around the United States, highlighted by a sixth place in the prestigious Philadelphia Classic in June.

image

  • Learned

Absolute Huffer

Great to see the Huffer boyz getting some kudos for their work with Absolut. BTW… if you live in Auckland they have opened a cool new store in their offices. Just up Queen street.

 

ABSOLUT NZ Limited Edition