Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for October, 2010

  • Connect

Marketing Pranks

Pretty funny… so is this from NetSuite…

 

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  • Connect

What Technology Wants

I’m really enjoying Kevin Kelly’s new book – What Technology Wants. Here are some of the tenets. Available from Amazon

  • Technology is the most powerful force on the planet.
  • Technology is an extension of evolutionary life, best thought of as the 7th kingdom of life.
  • Humanity is our first technology; We are tools.
  • Technology is selfish; as a system it exhibits its own urges and tendencies.
  • Technologies cannot be banned, and none go extinct.
  • The progression of technologies is inevitable.
  • Because technologies are inevitable we can prepare to optimize their benefits.
  • Technology is not neutral but serves as an overwhelming positive force in human culture.
  • We have a moral obligation to increase technology because it increases opportunities.
  • The origins of technology lie in the Big Bang.
  • Technology preceded humans and will continue beyond us.
  • Among the things technology wants are increased diversity, complexity, and beauty.
  • Technology may be as much a reflection of the divine as nature is.
  • Technology is an infinite game, a grand story we can align ourselves with for greater meaning.
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Free is Never Free

Interesting to see Microsoft going after OpenOffice. But do they validate it in the process? While a nicely done video – and it makes very real points – surely OpenOffice can’t be getting enough momentum to warrant their attention?

One of the key questions any message needs to answer before it is delivered is “by delivering this message, do I draw attention to exactly what I don’t want attention drawn to?”.

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On Brand, Off Brand, Or, Just Funny

Not sure what to make of these new Air New Zealand Ads – apparently for Internet release only. Did elicit a chuckle though.

It’s also amusing that marketers somehow draw a line between the Internet and traditional media. As if though doing something on the web gives them a remit to be a little more risqué. That boundary departed a long time ago. If you are going to push the brand, push it everywhere.

Either way, gotta love the new Premium Economy seats. Looking forward to a trip in those soon!

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Can You Sell Something for $3.26m on eBay?

As it turns out, you can, if it is a gorgeous 1959 Ferrari GT.

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