Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for February, 2010

  • Connect

Hanger 9. Brilliant!

Just visited Air New Zealand’s Hanger 9 to see how their new planes will look inside towards the end of this year.

First, the product is astounding and will change the way we think about airline travel. Their business class is already the best. But premium economy is brilliant – I love how they have though through how two people travelling together can have a great experience while those looking to be left along will enjoy it as well.

The breakthrough is the really cool “cuddle class” seating in economy. This is brilliant. I’ll be using it for our next family trip home.

image

Next, the whole experience in Hanger 9 is really cool. You get to walk through the entire design experience and their thinking – something they have every right to be proud of. Hanger 9 gives you real sense of how they focused on the entire customer experience. For instance, no matter what class you are in, you get to order the food you want, when you want it, and have it delivered. You’ll be able to plug your iPod or Dell Mini in and watch your movies on the big screen in front of you. And they are upgrading the best media system in the air to be even better, on even bigger screens.

All in all, a really inspiring experience and great example of a company focusing 100% on its customers.

Indulgences-Coffee