Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for February, 2009

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Kindle Porn…

Some interesting shots here of what a future Kindle might look like. I’m going to wait for the next generation given I really enjoy the Kindle I have.

I did see a prototype of a PlasticLogic reader this week and it is a stunner.

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Digital Trends

Steve has linked to a great paper from Edelman on digital trends. Well worth a read. The five trends are:

  1. Satisfaction Guaranteed – Customer care and PR are blending as consumers use social media to demand service. We are all over this at Dell – I believe Dell was the first F500 company to imbed a customer support team in its PR function.
  2. Media Reforestation –  The media is in a constant state of reinvention as it transitions from atoms to bits. So is the PR profession.
  3. Less is the New More – Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in.
  4. Corporate All-Stars – Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
  5. The Power of Pull –  Where push once ruled, it’s now equally important to create digital content that people discover through search

The one trend I would add is:

6. Here is Everywhere — Mobility changes everything. From iPhones to Netbooks, always-on mobile devices are changing the way information is accessed and consumed.

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Kindle This

Amazon really needs to get its social media strategy sorted out for the Kindle. Hard to get links to relevant blogs etc… and very poor community activation. Blogs you might want to read:

I love my Kindle. Would the simplistic brilliance of the device is limit community growth?

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On Cloud Computing…

Terrific white paper on Cloud Computing from the team at Berkeley… BusinessWeek also covers it this week.

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Story On Marty

Today’s NZ Herald has a story on Marty. If you are in NZ, the print edition has a terrific photo of him standing in front of a mural he painted in Kaitaia that later became a painting that hangs in our National Gallery, Te Papa.