- Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service. We are all over this at Dell – I believe Dell was the first F500 company to imbed a customer support team in its PR function.
- Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits. So is the PR profession.
- Less is the New More – Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in.
- Corporate All-Stars – Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
- The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search
The one trend I would add is:
6. Here is Everywhere — Mobility changes everything. From iPhones to Netbooks, always-on mobile devices are changing the way information is accessed and consumed.
Amazon really needs to get its social media strategy sorted out for the Kindle. Hard to get links to relevant blogs etc… and very poor community activation. Blogs you might want to read:
- Amazon’s blog – mainly focused on content and not enough on technology. Also, no links to community sites and other blogs.
- Blog Kindle
- Kindle Fan
- Kindle Forums
- Kindle 2 reviews and info
I love my Kindle. Would the simplistic brilliance of the device is limit community growth?
Today’s NZ Herald has a story on Marty. If you are in NZ, the print edition has a terrific photo of him standing in front of a mural he painted in Kaitaia that later became a painting that hangs in our National Gallery, Te Papa.