Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for October, 2008

  • Connect

Does the cloud exist

Following Larry Ellison’s jab against Cloud Computing, Tim posts a good counter-punch…

So when Larry Ellison says that cloud computing and open source won’t produce many hugely profitable companies, he’s right, but only if you look at the pure software layer. This is a lot like saying that the PC wouldn’t produce many hugely profitable companies, and looking only at hardware vendors! First Microsoft, and now Google give the lie to Ellison’s analysis. The big winners are those who best grasp the rules of the new platform.

So here’s the real trick: cloud computing is real. Everything is moving into the cloud, in whole or in part. The utility layer of cloud computing will be just that, a utility, without outsized profits.

But the cloud platform, like the software platform before it, has new rules for competitive advantage. And chief among those advantages are those that we’ve identified as “Web 2.0”, the design of systems that harness network effects to get better the more people use them.

Nick argues there are inherent flaws to what Tim has to say… both are worth a read.

  • Connect

NZ Onscreen…

For all you Kiwis, take a look at NZ Onscreen. Some great video including this one of Hone Tuwhare… Will be great when they get more content up.

  • Connect

Dell Named Social Media Brand of the Year…

This is very cool… mainly because the team has been working so hard on social media. Thanks to all the team for their hard work and passion for the conversation.

  1. Dell, Inc., the 2008 SNCR Brand of the Year. The Brand of the Year is awarded to the organization that made the most significant advances in utilizing new communications and social media tools, technologies and practices.
  • Connect

Gartner on Recessionary IT…

Gartner’s worst case for 2009 IT budgets isn’t so badThe upshot:

  • Gartner had expected budgets to grow 3.3 percent in 2009.
  • Now the most likely case is IT budget growth of 2.3 percent to 0 percent;
  • The worst case is that IT budgets will be down 2.5 percent.
  • Connect

THe other election…

If you’re in the middle of the US Election you probably aren’t too aware that New Zealand is also about to stage it’s election. The National party (think Republican) is taking a real run at Labor (think Democrat).

Was interesting to read these comments from two of NZ’s tech leaders on National’s policies… real worry if they do cancel R&D credits when so many Governments offer them around the world.

Indulgences-Coffee