Andy on Twitter

  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,

Archive for April, 2008

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For Lack Of An Energy Policy…

Friedman really hits it in this Op-Ed… This sums it up really…

It is great to see that we finally have some national unity on energy policy. Unfortunately, the unifying idea is so ridiculous, so unworthy of the people aspiring to lead our nation, it takes your breath away. Hillary Clinton has decided to line up with John McCain in pushing to suspend the federal excise tax on gasoline, 18.4 cents a gallon, for this summer’s travel season. This is not an energy policy. This is money laundering: we borrow money from China and ship it to Saudi Arabia and take a little cut for ourselves as it goes through our gas tanks. What a way to build our country.

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Recommended Reads

    “The physics of participation is much more like the physics of weather than it is like the physics of gravity. We know all the forces that combine to make these kinds of things work: there’s an interesting community over here, there’s an interesting sharing model over there, those people are collaborating on open source software. But despite knowing the inputs, we can’t predict the outputs yet because there’s so much complexity”. 
    And I love the idea of a cognitive surplus.  People constantly ask me how I find time for social media – easy, I tap my cognitive surplus through reprioritization:
    “And this is the other thing about the size of the cognitive surplus we’re talking about. It’s so large that even a small change could have huge ramifications. Let’s say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That’s about five times the size of the annual U.S. consumption. One per cent of that  is 10,000 Wikipedia projects per year worth of participation.”
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newspaper circ declines…

No big surprises but circ is declining for the most part as folks head online.  If nothing else the industry needs to define a new metric for readership.

  1. USA Today, 2,284,219, up 0.3%
  2. The Wall Street Journal, 2,069,463, up 0.4%
  3. The New York Times, 1,077,256, down 3.9%
  4. Los Angeles Times, 773,884, down 5.1%
  5. New York Daily News, 703,137, down 2.1%
  6. New York Post, 702,488, down 3.1%
  7. The Washington Post, 673,180, down 3.6%
  8. Chicago Tribune, 541,663, down 4.4%
  9. Houston Chronicle, 494,131, down 1.8%
  10. The Arizona Republic, 413,332, down 4.7%
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A Crime to Blog Opaquely…

Opaqueness was always going to be a problem in the blogosphere.  Seems the UK is moving to make it a crime:

The rules make it an offense to blog, use brand ambassadors or seed viral ads while “falsely representing oneself as a consumer.” They also apply to bloggers who fail to disclose they have accepted money to write about a product.

“If advertisers and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry generally will be considerable,” said Marina Palomba, legal director at the Institute of Practitioners in Advertising, the U.K.’s agency association.

Thanks to Steve for the pointer…

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Recommended Reads