[...] In conversations with another McKinsey colleague, Tom Hayes, a former NYT reporter, we came up with the term “corporate journalism” to describe what we were doing inside of the Firm: applying classic reporting techniques inside of an organization to determine what, if anything, was “interesting” and deserved attention. That filter, “interesting” is subjective. Through McKinsey’s lens it meant information that could enrich the firm through more client engagements and increase the effectiveness of its consultants.
This takes me back to a phrase that Mark Tolliver used lots when I was at Sun: “evidence based marketing“. In short, get rid of all the platitudes and well-worn phrases and start with the evidence – then back into they hype if you must. These two concepts together are powerful – communications, message-making, marketing, the act of business, all should start with investigative rigor and evidence. From there, a fair dose of honesty and transparency is required.
Argentina nuke France in the World cup opener. It wasn’t just that Argentinean passion prevailed, the French looked rudderless.
Laporte, The Mouth, sat befuddled on the sideline – pondering probably, why he didn’t play his best players earlier, and why he didn’t shift game plans when it was clear the Argentinean’s had enough power up front to take it to them.
When the French turn-up and play they are brilliant. When they don’t, things go south fast. Does this mean we will see France in Cardiff? Maybe, but they’ll have to get past Ireland first. If there are two teams who will be massively motivated by today’s game it will be Ireland and Italy – The Argentineans just showed them both that even great teams can fall on the day.
This in no way spells the end for France – it’s the second time that the hosts have lost the opening match. The last time was in 1991 when England lost to New Zealand. Remember what happened - England made the World Cup final, New Zealand did not.