Andy on Twitter

  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
  • 30+ media channels sustaining reach and supporting 40% of profits generated in 5 week window @johnlewisretail,
  • Started at 3m views now <45m and 85k parodies of Xmas ads - tease idea 2-3weeks in advance with bloggers @Cannes_Lions,
  • Entire agency works on the creative - team you least expect cracks it @Cannes_Lions,
  • Immense pressure when the country is waiting for your creative. JL on its creative process @Cannes_Lions,
  • Testing would have killed best creative - instead trust your smarts @Cannes_Lions,
  • Didn't realise John Lewis was a partnership @Cannes_Lions,
  • Massive effects of emotion and creative over time - would love to see awards for long running campaigns… ,
  • How do you do emotional priming in your campaigns? lessons from John Lewis,
  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,

Archive for July, 2006

  • Connect

Is This A CEO First…

Jonathan Schwartz, CEO, Sun comments on Sun’s recent earnings on his Blog in what might be a CEO first – at least I haven’t seen a CEO expanding on their earnings call on a blog. It really adds good insight for those of us without time to listen in – or in my case – on the other side of the planet when the call took place.

Jonathan is also featured in a piece in the NY Times in a piece on CEO blogging. Steve makes a good addition to the piece, recommending that CEOs don’t venture into the blogosphere alone.

Technorati : , ,

  • Connect

How Often Should A Blogger Post?

I get asked this question often – and become acutely aware of it when not posting for short periods of time. Last week I was on the road downunder and just didn’t have time to get to posting.

For me, the simple answer is, as often as you can and whatever you are comfortable with. Not posting for extended periods of time will definitely cause folks to stray to other things. Will they come back? RSS keeps you on the radar for when you do raise your head – but I am still amazed how many folks are not using an RSS reader.

I’d rather post and read content of some quality than drivel for the sake of posting. So, rule of thumb – shoot for once a week, more if you can.

Thoughts?

  • Connect

The Long Debate…

The Long Tail is finally spurring debate. It is refreshing to see some pretty big brains going at the notion and debating it. Lee Gomes took a swing at the notion in the WSJ to which Chris has responded. Nick weighs in, publishing a more detailed email from Lee.

Where do I sit? The Internet is changing everything (still). I’m not totally getting the math that the majority of sales come from the long tail though.

  • Connect

Big Changes At Fleishman-Hillard…

Dave Senay is the new President CEO! I worked with Dave for many years and am deeply indebted to John Graham and him for the support and counsel they provided to me over the years. The two of them represent everything any employee or client could wish for out of a leader.

Congrats also to Paul Johnson who is the new Vice Chairman of Worldwide Growth and President of Public Affairs.

This is a long and widely anticipated move by FH – and its the right move for them to make. John Graham remains, in my mind, the greatest agency leader we have seen in the past 60 years – what they have achieved at Fleishman is remarkable.

disclosure:: I was a Fleishman senior VP and partner for many years and Kristen is a partner there today.

  • Connect

The Trend Thing | Podcasts

A new report from Nielsen/NetRatings gives some interesting demographics of podcast listeners. Generalizations aside, the report has some interesting results:

  • 51.6% of people who listen to podcasts pay their bills online. But, podcasting is not yet nearly as popular as viewing and paying bills online, 51.6 percent, or online job hunting, 24.6 percent. 24.6% have participated in online job searches.

  • 6.6% of adults have downloaded a podcast and the the 18-24 age range is twice as likely as the average adult to download podcasts.

  • Apple users are more likely to download podcasts as Windows users. Audio and video podcasters are over three times as likely as the average Web user to use Apple’s Safari as their primary Internet browser.

Is Apple the platform of choice for the Web 2.0 generation?

Indulgences-Coffee