Kevin Roberts has a new book on the future of the screen.
We are living in “The Screen Age.” Screens for informing, entertaining, communicating, connecting, transacting and controlling. Screens for every purpose… Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known.
Enter sisomo – Sight, Sound, and Motion, the combination that made television the most powerful selling tool ever invented.
Steve is off to Edelman, the second A-list blogger to sign with a big agency. Having spent many years in large agencies I am sure he will enjoy the scale and scope of the work you get to do. Congrats…
That Google acquired Measure Map. Their home page sure looks pretty. But given I haven’t/can’t use it I don’t care – why all the buzz about something so little have experienced?
What I do care about though is integrated communications measurement – for that I’ll turn to the likes of Biz360. The ability to correlate performance across mediums, competitors, industries and topics is vital to getting a grip on marketing performance.
If Google imbeds Measure Map into it’s new reporting tools, that would be great. And then if they launch those new reporting tools, that will be greater. But if Biz360 can aggregate that reporting, that would be better.
And here is a whine, rather than Google running around making "interesting" acquisitions, I wish they would dramatically improve the utility and interface of their current reporting tools – the stuff in the public domain that the rest of us have to live with.